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How Domino’s is trying to double its business during a rough patch for big pizza rivals

CNBC | Monday, February 23, 2026 
How Domino’s is trying to double its business during a rough patch for big pizza rivals

Domino’s Pizza shares climbed on a Monday after the company posted a better-than-expected quarter and laid out ambitious growth plans. The strong performance came as the pizza chain said it saw higher transactions and better traction among lower-income diners with its value offerings. The pizza chain reported same-store sales growth of 3.7%, better than the 3.1% projected by Wall Street. Revenue of $1.54 billion was also higher than the $1.52 billion estimated by analysts, at a time when the broader pizza category and restaurant sector at large has faced headwinds. Domino’s chief executive told CNBC in an interview Monday that the company is really just getting started, and it aims to double its market share. “I want people to understand that I think we can double this business, and it’s not a stretch, given our track record, and given how we are in other markets, to think we can get there,” CEO Russell Weiner said. The quarterly report comes at a time when Domino’s two biggest public competitors are struggling. Sales rumors are circling both Yum Brands’ Pizza Hut, which has been under a recently completed strategic review, and Papa John’s. While both Domino’s and Papa John’s stocks have fallen this year, Domino’s stock has fallen about 3.6%, versus a 13.8% drop for its rival. Weiner said the success has come from offering value on Domino’s core menu item. In the past, he’s called this discounting on theRead more

 

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