Thumbs up or thumbs down, many U.S. consumers are confident about the safety of their food. The surprise here is that many of them aren’t, at least according to the findings of a recent survey commissioned by the International Food Information Council — the 20th consecutive year of its Food and Health Survey. Bottomline, confidence in the safety of the U.S. food supply has hit an all-time low, according to the survey, which shows the beliefs, behaviors and attitudes of 3,000 U.S. adults, 18 to 80 years old. And though confidence in the safety of the U.S. food supply has also fallen dramatically across nearly all demographic groups compared to 2024, the decline is most notable among Gen Z — ages 13 to 28 — those with higher household incomes, men, and Asian Americans. The number say a lot. For example, 55 percent of Americans say they are very or somewhat confident in the safety of the U.S. food supply. That’s a sharp drop from 62 percent in 2024 and 70 percent in 2023. And only 11 percent of respondents are “very confident.” That number has also steadily declined from a high of 24 percent in 2022, dropping to 17 percent in 2023, 14 percent in 2024, and now in 2025, only 11 percent. – What do consumers care about? – Major concerns of those expressing low confidence in the safety of the U.S. food supply include a belief that profit outweighs food safety — 59 percent. They also think not all the parts of the food system work together to ensure safety — 54 percent. When it come to regulation, 46 percent said they don’t think there’s enough of it. And they point to the many recalls as proof there’s something wrong with the system...Read more