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In a desperation to remain active in the business of fashion industry many "copycat" brands of huge original label lines are opening up in different towns of China. According to Chinese media, in recent years, the dramatic rise of labor costs in China has caused an increasing number of international brands to move their production lines to cheaper countries in Southeast Asia and Africa. The loss of international orders has made the traditional manufacturers to explore new business models in order to remain competitive. One example of it is the recent shutdown of Parisian fashion boutique Colette, a new store named "Colette: Forever" quietly opened in downtown Shanghai. The store has nothing to do with the original, run by Colette Roussaux and her daughter Sarah Lerfeli. According to Jing Daily, the owner of the Shanghai store has claimed to be a "loyal fan of the original Colette" and has given this as the reason for opening up the store. "I like it, so I am allowed to create one just like it" is a standard mentality among Chinese entrepreneurs. The phenomenon is in part a result of the opening up of the Chinese economy, when the country transformed into the world's factory, supplying major fashion labels around the world....Read more
ANI | Thursday March 8, 2018
Chinese towns brazenly copy branded clothing and accessories