Podcast Research

Below are expert studies that show the incredible effectiveness of Podcasts as significant advertising tools.

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The Podcast Consumer 2012 from Edison Research

Podcast Research: 2013

An Estimated 32 Million Americans Have
Listened to Podcasts in the Past Month

More Than a Quarter of Weekly Podcast Users
Consume Six or More Podcasts a Week

Number of Podcasts Consumed in the Past Week

Two 22%             Three 16%           One 19%

Base: Weekly Podcast Users

Four or Five 15%        Six to Ten 15%        11 or more 13%

Average of Six Podcasts Consumed per Week

From: Arbitron/
Edison Research Studies