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Sheetal Sukhija Monday October 9, 2017
Dove issues apology over advertisement accused of racism
Dove is facing accusations of racism over its controversial online advertising campaign that shows a black woman turning into a white woman. The advert sparked outrage as it showed a black woman removing her top to reveal a white woman underneath supposedly after using Dove body lotion. The campaign drew a lot backlash and has since been removed from Facebook. An American makeup artist, Naomi Blake, who goes by the name Naythemua, shared the post later. She posted the advertisement and wrote, “So I’m scrolling through Facebook and this is the #dove ad that comes up … ok so what am I looking at.” She was asked if people would be offended if the white woman had turned into a black woman. She responded, “Nope, we wouldn’t and that’s the whole point. What does America tell black people? That we are judged by the color of our skin and that includes what is considered beautiful in this country.” She added that Dove’s marketing team should have known better and said, “The tone-deafness in these companies makes no sense.” - Read more
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