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adage | Thursday November 16, 2017
FACEBOOK'S NEW APP CONNECTS 'CREATORS' WITH VIDEO, FANS AND WATCH SHOWS
Facebook is trying to win over the influencer crowd with an app built just for them, and it connects to Watch for those influencers with an official show on the social network. The Facebook Creator App, announced Thursday, will give internet stars a place to create and edit videos, film live, message with followers and track stats about their videos. The app is for people with a Facebook Page, not just a personal account. Facebook also announced that it was developing more Watch shows with creators as the stars. Facebook launches these new products for influencers just as the market is heating up for their attention. YouTube is still a go-to platform for many web celebs, who often use it as a springboard to mainstream success. And Snapchat has said it would develop more products and services to appeal to creators. Fidji Simo, Facebook's director of product, wrote in a blog post that she had been meeting with creators like YouTube personality Markian Benhamou and Jay Mendoza, a Facebook comedy creator. "While they have very diverse needs and goals, they all shared how important it is for them to have tools to nurture their community," Simo said. Facebook also built a website for creators to learn about the platform and get early access to new offerings...Read more