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Chinese auto maker GAC is changing the name of models it plans to introduce in the US market next year, because “Trumpchi” sounds too much like its linked to President Donald Trump. “The name will change for the US market to avoid the wrong connotation or misunderstanding,” a GAC spokesman told AFP on Tuesday at the Detroit auto show. The Trumpchi models have been available in China for years, and the word actually means “legend” in Chinese, the spokesman said. US media has previously reported that company executives had been deliberating over a name change. GAC, which sells 500,000 cars in its native country and 13 others in Asia and the Middle East, has long announced plans to be the first Chinese auto maker to enter the US market by the end of 2019. The company also plans to expand into Europe after trying to woo American consumers. The cultural dissonance with its chosen brand name is something with which another auto maker can relate. Tata Motors’ “zippy car” abbreviation Zica was an...Read more

theborneopost / Wednesday January 17, 2018
What’s in a name? Chinese automaker nixes ‘Trumpchi’